Website Redesign for Alabama-Based Charity Auctioneer

CKING BENEFITS: MOVED EXISTING WORDPRESS SITE TO SQUARESPACE WITH REDESIGN

Project Goals:

  • Simplify the administrative side of her business

  • Desired sleeker, more high-end design than her outdated WordPress website

  • A site simple enough that her VA can assist with editing

  • Refresh a stale blog

  • Improved SEO - New site ranks top 15 nationally for search of keywords “charity auctioneer

Delivered:

  • Worked with the client to understand her business goals and brand aesthetic

  • Set up HoneyBook including a contact form embedded on her site to help her track and follow up with new inquiries

  • Selected a new, modern and sophisticated color pallette for her site

  • Selected new website fonts

  • Improved upon the existing copy together with the client to improve SEO

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